What's the purpose of my website?
'Always answer the why, before the how.' — Second wise monkey
Brochure website
People want to see a www. on my business card.
With good reason. Because then they can go to your site and check you out before they decide if they want to do business with you. If they're not interested – great, it's saves their time and yours. If they are interested – you have a pre converted customer or client who is ready to do business.
Is that the main reason for your website? You've provided them with basic, encouraging, well-written information about you / your business that they can read and instantly find out what they need to know about what you offer.
The take away message: your business has a website. The domain name is the same, or similar to, the business name. Your email address matches. Your contact details are easy to find. You're the real thing. Too easy!
If you need a brochure website then DIY or contact us for the next step. ■
Otherwise, keep reading...
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A website to promote your business or enterprise
Now people Google something before they think of the Yellow Pages.
Your website's not just for people to check your credentials and see if you're legit. You also want new customers or clients to learn about you.
Go on, push it in their faces. They'll love it.
If you need a website to promote your business or enterprise then DIY or contact us for the next step. ■
Otherwise, keep reading...
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A website that plays a vital role in your business or enterprise
I have to have this new functionality or we'll be losing customers.
Do you need a database of all your products? A better way to handle customer enquiries? Do you need to pump your message better with videos and social media? Is your search engine optimisation up to scratch?
Or do you need a new or better Intranet to push forward the systemising of your operations that you've been working on for so long?
Can your website potentially integrate and even automate some things you do, giving you the competitive edge you so desperately need?
It could be any or all of these things – or a host of other reasons that make you want to take your website to the next level.
If you need a website to play a vital and perhaps transformative role in your business then don't attempt to DIY. Contact us for the next step. ■
Or keep reading...
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A website that IS your business
I want a cashflow business that I can automate so I have time to live life and not work all the time. OK, I know it will be tough at first, but I realise a web based business is the way for me. If I don't do it now I never will. And I'll never know if I could have done it.
Perhaps you've read The 4-Hour Working Week by Timothy Ferriss and you want to give it a go. But you're not sure how much of it is BS, how much is doable, and how much is wishful thinking.
Talk to us. We're 'mature age' entrepreneurs who have been there and have almost done that. We'll talk your language, even if you're 24 and burning 24/7.
Or perhaps you are a semi retired baby boomer and you want to put your life long learning and professional experience into a new venture – without risking everything you've worked so hard to achieve.
Or maybe you already have a web business... But there are hiccups in your site, or in automating your supply chain, or...
Or perhaps you're mega and want a specific cog fixed in your massive wheel. Well, we can help with that, too. Or find the right contractor to fix that cog.
If you need a website to play a vital role in your business then contact us today. ■
There are many reasons why you might want to build or renovate your website. The reasons on the left are only some of them. One of the big surprises can be that once your website has been live for a while, unexpected opportunites arise. You can find your website delivering to your business in ways you never expected. One little thing you put in grows to be the main game. Perhaps your customer feedback forms elicit one great idea that you have put into practice. Or you find that one popular part of your page takes off like wild fire. Occasionally we've had a client whose business totally changes because of their great website. They didn't expect what was coming along – but they recognised the opportunity and grasped it with both hands. Don't expect this to happen automatically. Sometimes this happens after many months (or longer) of looking at the stats about site visitors, carefully calibrating the content, making little or big changes and testing to see what happens. And persevering. Sounds like hard work? Yes, it can be, just like any other part of your business. Worth it? Absolutely.